Let’s be honest. ConExpo 2020 was something none of us expected. Between the rain, coronavirus, and a shortened show; this years ConExpo was not lacking in drama.
However, despite the strange circumstances of the show this year, there was an amazing turnout! The smaller number of attendees actually turned out to be beneficial, giving us time to have quality conversations with each person that entered our booth. From an attendee perspective, many Attendees also seemed to enjoy the show more because they didn’t have to constantly fight masses of people to get to the booths they wanted to see.
WORD Braving the Storm
Premier of WORD Rock Tour
If you made it out to ConExpo this year you may have seen us in our inaugural “WORD Rock Tour” themed T-shirts for 2019. These shirts represent a yearly initiative WORD is making to represent our customers and bring some fun into the rock drilling industry. These T-shirts will come out at the end of each year, themed to fit a popular rock band but with a WORD twist. The back of the T-shirts will list the locations that each drill in that year was delivered too! But that’s not even the best part! Each WORD drill customer from that year will receive a commemorative tour t-shirt to celebrate!
Shipping Container Transformation
Conexpo 2020 was a time of firsts for WORD Rock Drills! Not only did we premier our new WORD Tour T-shirts but we also designed a new booth for the show! Unlike anything we’ve done before, this display actually started its life as a shipping container! After months of planning and modifications, we turned a shipping container into a casual booth space with a bar, couch, and even a second level observation deck! If you didn’t make it to this ConExpo, come check out our shipping container display at MineExpo 2020 or IFCEE 2021! It’s a great place to escape the trade show chaos, kick your feet up, and enjoy an afternoon happy hour!
Our last big initiative for ConExpo 2020 was to have all of our WORD Rock Drills team attend! ConExpo is an amazing show in our industry. With the amount of exhibitors and equipment showcased every three years we believe that attendance is an experience no employee should be left out of. Focusing on team bonding and education, we gave every WORD employee the opportunity to attend ConExpo and experience its magnitude. Having the capability to bring our team together for experiences like this is something we value deeply at WORD and we hope to continue this tradition moving forward!
Price Your Drill Today and Join the WORD Rock Drills Team!
The excitement for ConExpo is something that builds for months. There are ads in every construction magazine for “Big Reveals” and exciting activities that keep the event buzzing. Leading up to the 2020 ConExpo was no different, everyone was excited, ready to show off new products and booths. Things played out a little different than usual, but this may not have been a bad thing.
“ConExpo 2020 was something none of us expected.”
ConExpo 2020 was something none of us expected. Between the rain, coronavirus*, and a shortened show; this years ConExpo was not lacking in drama. With worries about potential exposure and looming travel restrictions, attendees and exhibitors were jumping ship left and right. Oddly enough, this smaller number of attendees and exhibitors may have been the best thing to happen to the smaller businesses in the construction industry exhibiting at ConExpo this year.
Having attended ConExpo for 5 years as a small company out of North Carolina, this show has always been a great opportunity for WORD Rock Drills to generate leads across the U.S. and internationally that we may not have otherwise made contact with. However, as a small business at this type of show we are often bombarded with vendors trying to push their own products and unrelated attendees who only visit our booth hoping to leave with free stuff. These categories of attendees can take away from the time our team can spend answering real questions and clog up our lead tracking system making it difficult to pursue follow-ups.
“The quality of leads we received at this ConExpo was beyond what we expected!”
The quality of leads we received at this ConExpo was beyond what we expected! Of course there could be a number of reasons for this: a better booth location, an enhanced booth setup, or the increase in pre-show marketing. Or … it could have been because of the attendees that DID show up! Attendees at this ConExpo had to be dedicated and determined in order to face the potential risk and show up regardless. These attendees were serious about their product research and truly looking for quality products. The smaller crowd made their mission easier and gave us more quality time to spend with these attendees answering their questions.
Overall, the drama surrounding ConExpo 2020 turned out to be a blessing for us as a small business. We are so thankful for the attendees that made the choice to show up and we feel like we were truly able to serve them amidst the circumstances. The results of this ConExpo is a testament to the small ways that God is looking out for small businesses during periods of uncertainty. Returning to the office we are energized and ready to serve our customers through the coming weeks and beyond.
*This article is not intended to diminish the seriousness of COVID-19 or the current pandemic. Please refer to the CDC and local governing officials for facts and current legislation surrounding COVID-19.